Monday, April 11, 2011

9 - New Technology in Fashion


I know that people all over the world have heard or seen the Ralph Lauren 4D Experience already, but I am so completely impressed by what they did here, and I still have yet to see anything like it. This was the first thing that came into my mind when trying to think of new technology used in fashion presentations. I wanted to share this with you guys, to point out how amazing this was, and the possibilities of the future!

3 comments:

  1. I totally agree. I thought this was so epic! Like a cute dollhouse becoming a Transformer or something haha. Gives a strong statement and very creative presentation piece!

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  3. Wow that's amazing!! I wish I had been in London to see it! There is also a video on youtube of that show in NY. I've already seen a few of those "light and sound shows" where they project images on a building. I think it's a great means of communicating a brand's identity and showcasing its products - it definitely is an experience that people will remember! Beautiful...

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